Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. This integration allows your AdSense data to appear in GA4 reports and explorations for a more comprehensive analysis. Why we care. By combining AdSense data with GA4 metrics like traffic sources and user behavior, advertisers benefit from more detailed insights, enabling … Read more
Wallet drainers are a type of scam that generally operates by cloning a legitimate website, fooling the target into providing their crypto wallet credentials, and then executing a smart contract that sends the users’ funds to bad actors. 🚨1/ Alert: A ‘Wallet Drainer’ has been linked to phishing campaigns on Google search and X … Read more
 Google AdSense is an advertising program designed for website publishers and content creators, allowing them to monetize their online content by displaying targeted ads. Publishers can integrate AdSense into their websites or videos, and Google matches relevant ads to the site’s content, audience, and users’ preferences, earning revenue based on clicks or impressions. Steps … Read more
Last November, Google told its AdSense publishers that it would be switching how it pays them for the Google Ads they embed on their websites. Now, it seems like many AdSense publishers are noticing that Google has completely switched over to this new payment model. Note that not all are switched from CPC to … Read more
Google is transitioning AdSense to an eCPM payment model for publishers. Last November, Google stated it would be updating the revenue share structure for AdSense to modernize the way publishers earn money from their website content. Ginny Marvin, the Google Ads Liaison, has confirmed this transition to eCPM payments for AdSense partners. Hi, Yes, … Read more
For the past year or more, Google AdSense (and Ad Manager) has this feature named Offerwall messages (Beta). Google AdSense has recently pushed it more via the AdSense console interface and more publishers are noticing it. Google’s documentation explained, “Offerwall (Beta) messages are designed to help you grow revenue by diversifying monetization opportunities on … Read more
Many Google AdSense publishers have been reporting massive declines in their earnings and RPMs (page revenue per thousand impressions) since late February. This comes a couple of weeks after we reported that the switch from CPC to CPM bidding in AdSense did not negatively affect publishers’ revenue. There are many threads of complaints from … Read more
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Make It Make AdSense Google AdSense publishers are in crisis, as their RPMs (revenue per 1,000 impressions) have collapsed since late February, Search Engine Roundtable reports. The official Google support forum has been flooded with hundreds of complaints of RPMs dropping between … Read more
Google AdSense announced a new auto ads format named “Ad intents.” Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content. Yea, it takes your content, and hyperlinks it to the Google search results. Google wrote, “Today, we’re launching a … Read more
For the original iTunes version, click here.The Google March 2024 core update is still rolling out, almost 6 weeks now, and we saw two shifts of ranking volatility, both mid-week and the weekend before. Google’s Danny Sullivan went on the defensive on search quality and forum listings in the search results. Google’s site reputation … Read more