Who Is Gen Z?
Gen Z encompasses individuals aged 12 to 27, making them the newest and fastest-growing group entering the workforce. This generation is tech-savvy, having grown up with smartphones and social media, and they are quick to adopt new technologies. Even if they aren’t in tech-related jobs, Gen Zers are familiar with digital tools and online communication, which they’ve been using for most of their lives.
Key Influences on Gen Z:
Digital Technology:
Gen Z has never known a world without the internet, smartphones, or social media. They are adept at finding information quickly and are comfortable processing large amounts of data. Technology is integral to their lives, both personally and professionally, making them natural communicators in digital environments.
Social Media:
Unlike Millennials, who came of age with text-heavy platforms like Facebook and Twitter, Gen grew up on visual platforms like Instagram, Snapchat, and TikTok. This generation is adept at creating and consuming short-form content, and many have turned social media skills into lucrative careers, such as influencer marketing.
COVID-19 Pandemic:
The pandemic significantly shaped Gen Z’s educational and early professional experiences, with many transitioning to online learning and remote work. This generation is accustomed to virtual collaboration and values the flexibility that remote work offers.
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Gen Z Workplace Values:
Meaningful Work:
Gen seeks more than just a paycheck. They want their work to be impactful and aligned with their personal values, including social justice, diversity, equity, and inclusion (DEI), and sustainability. They also value transparency, especially regarding pay and workplace policies.
Work-Life Balance In Gen Z:
Growing up during economic recessions and rising costs, Gen Z is very aware of the challenges they face compared to previous generations. They value mental health and wellness and prioritize jobs that offer a good work-life balance.
Innovation and Independence In Gen Z:
Gen isn’t afraid to challenge traditional ways of doing things. They are independent, value autonomy, and are quick to embrace new technologies, including generative AI, to enhance productivity.
Tips for Communicating with Gen Z:
Assign Meaningful KPIs:
Gen Z values autonomy and prefers to be judged by their output rather than the time spent at a desk. Set clear, outcome-oriented goals and provide flexibility in how and when they achieve them.
Choose the Right Communication Channels:
Gen is proficient in digital communication tools like Slack and Zoom. They favor informal, direct communication and appreciate the use of emojis, GIFs, and voice notes. However, they also value face-to-face interactions when discussing more complex or sensitive topics.
Break It Up:
Gen Z excels at processing bite-sized information. When communicating, be concise and to the point. Use bullet points and summaries, and consider using video content for training and onboarding rather than lengthy manuals.
Be Honest:
Transparency is crucial for Gen . They are skeptical of information and value straightforward, honest communication from employers. Provide them with as much information as possible and be clear about expectations and outcomes.
Show Their Impact On Gen Z:
Gen Z wants to see the tangible results of their work. Highlight how their contributions fit into the bigger picture, and don’t just offer feedback—show them the impact of their efforts to foster a sense of fulfillment and inclusion.
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Gen Z Glossary
Understanding Gen Z’s slang can enhance communication. Here’s a cheat sheet of some popular terms:
Ate:
Praising someone for doing something exceptionally well.
Bet:
Agreement or confirmation, similar to “I’m in.”
Bussin:
Describes something excellent or outstanding.
Drip:
Refers to stylishness, often in clothing.
Flex:
Showing off or gloating.
Ghosted:
When someone suddenly stops all communication.
GOAT:
Greatest of all time.
High-key:
Emphasizing something enthusiastically, the opposite of low-key.
Mid:
Mediocre or average.
Rizz:
Short for charisma, often used in dating contexts.
Tea:
Gossip or interesting information.
Building Your Team with Gen Z:
Gen is a dynamic generation that excels in digital communication and innovation. They are quick learners, especially with new technologies, and are driven by purpose and meaningful work. As they continue to enter the workforce, embracing their communication styles and workplace values will be key to building effective and engaged teams. Start tapping into this talent pool today and leverage their unique strengths for your business.