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Google sent an email to AdSense, AdMob and Ad Manager users saying they are “launching support for programmatic bidding on inventory eligible for Limited ads.” Limited ads (LTD) give publishers the ability to serve ads in a limited way. Limited ads disable the collection, sharing, and use of personal data for personalization of ads. … Read more
Google announced late on Friday that starting on February 1, 2024, it will start to enforce the consent management requirements for Google Search Ads publisher products, such as AdSense for Search, AdSense for Domains, and Programmable Search Engine. Google wrote, “In August 2023, we announced that we will require partners using our Search Ads … Read more
It’s easier than ever to start a website. And advertising platforms like Google AdSense can make earning an income from those websites easy as well. But not all websites are created equal. There are certain topics that tend to earn more than others when it comes to including AdSense ads. And there are some … Read more
Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. This integration allows your AdSense data to appear in GA4 reports and explorations for a more comprehensive analysis. Why we care. By combining AdSense data with GA4 metrics like traffic sources and user behavior, advertisers benefit from more detailed insights, enabling … Read more
Wallet drainers are a type of scam that generally operates by cloning a legitimate website, fooling the target into providing their crypto wallet credentials, and then executing a smart contract that sends the users’ funds to bad actors. 🚨1/ Alert: A ‘Wallet Drainer’ has been linked to phishing campaigns on Google search and X … Read more
Google AdSense is an advertising program designed for website publishers and content creators, allowing them to monetize their online content by displaying targeted ads. Publishers can integrate AdSense into their websites or videos, and Google matches relevant ads to the site’s content, audience, and users’ preferences, earning revenue based on clicks or impressions. Steps … Read more
Last November, Google told its AdSense publishers that it would be switching how it pays them for the Google Ads they embed on their websites. Now, it seems like many AdSense publishers are noticing that Google has completely switched over to this new payment model. Note that not all are switched from CPC to … Read more
Google is transitioning AdSense to an eCPM payment model for publishers. Last November, Google stated it would be updating the revenue share structure for AdSense to modernize the way publishers earn money from their website content. Ginny Marvin, the Google Ads Liaison, has confirmed this transition to eCPM payments for AdSense partners. Hi, Yes, … Read more
For the past year or more, Google AdSense (and Ad Manager) has this feature named Offerwall messages (Beta). Google AdSense has recently pushed it more via the AdSense console interface and more publishers are noticing it. Google’s documentation explained, “Offerwall (Beta) messages are designed to help you grow revenue by diversifying monetization opportunities on … Read more
Many Google AdSense publishers have been reporting massive declines in their earnings and RPMs (page revenue per thousand impressions) since late February. This comes a couple of weeks after we reported that the switch from CPC to CPM bidding in AdSense did not negatively affect publishers’ revenue. There are many threads of complaints from … Read more