Enhanced Privacy Protections for Swiss Users Require Action from Google Ad Partners NEW DELHI (India CSR): The advertising industry as a whole is taking into consideration evolving user expectations with regards to privacy across Europe. Google has announced an update to its EU User Consent Policy, extending its scope to encompass users in Switzerland. … Read more
Google AdSense has launched an Ad Intents format, giving publishers a new option for Auto ads to appear on their websites. The ads, which are for many types of industries, are automated. Advertisers can choose to have Auto Ads serve up as “ad intents,” which the company describes as a …
Google AdSense planned on changing the minimum reporting thresholds for Custom Channels and Search Styles to 100 clicks per day on May 15th. But Google sent an email to AdSense publishers that it will not make those changes. Google’s email said, “After carefully considering partner feedback, we will not make any changes to reporting … Read more
Google AdSense publishers are experiencing significant reductions in earnings and RPMs (page revenue per thousand impressions), with reports beginning in late
Google AdSense will roll out two changes for publishers. The changes are scheduled to take effect early next year. The company says it will pay publishers per impression, and split the AdSense revenue-share into separate rates for buying and selling. The idea is to offer publishers consistency in comparing fees across …
Google has begun rolling out a new privacy and messaging feature for AdSense ads in some US states. This is to comply with California, Colorado, Connecticut, Virginia, and Utah privacy laws. The feature allows the site to communicate to the user about opting out of the sale or sharing of their personal information. Google wrote, … Read more
Google is updating its consent management requirements for AdSense for Search, AdSense for Domains, and Programmable Search Engine in Switzerland. Key points: Effective July 31. Applies to ads served to users in Switzerland, in addition to the EEA and UK. Aims to comply with the EU User Consent Policy. New requirements. Publishers must either: Use … Read more